Here are links to recent work that has found its way into the media:

  1. Article in the Brand Wagon supplement of Financial Express "A New FMCG Category : Cable TV"
  2. Interview in Campaign India about Audience Measurement "Measurement is a statistical process"
  3. My weekly column at is here
  4. Op-Ed piece in Mint on Advertising Self Regulation published May 3, 2012 here