For the moment, Provocateur is a one-man army. 

Paritosh Joshi

Paritosh Joshi now runs Provocateur Advisory, an independent Media & Communications consultancy alongside mentoring a number of startups in the e-tail and technology sectors. Until April 2012, Paritosh was CEO, STAR CJ Network India Pvt. Ltd. a 50/50 joint venture between the STAR Group and CJ O Shopping, South Korea’s leading homeshopping business.

After a B.Sc. in Statistics from the Bombay University he went to IIM Ahmedabad completing the PGP in 1985. In his 27 years corporate career, his eclectic career path took in FMCG at P&G, ITC and the Maharaja Organisation, Sri Lanka, Media at Business Standard and STAR, Advertising, briefly at Lintas, Commodity Futures at a startup called e-commodities and Industrial Perfumery at Quest International (since merged with Givaudan).

Paritosh chairs the Technical Committee for the Indian Readership Survey, is a member of the Technical Committee for the Broadcast Audience Research Council and sits on the Board of the Media Research Users Council. His keen interest in the Media finds expression in a weekly column, Media Matrix, on a media focussed website and occasional contributions to publications such as Mint and Financial Express.